How do you hand craft a guitar for a rock legend?

Reuben Forsland, luthier at Joi Guitars brings us into the process and design of his epic Slash Guitar, created exclusively in his Vancouver Island workshop for Slash, of Guns N’ Roses and Velvet Revolver fame.

For the acoustic steel-stringed guitar, Reuben used one of the most exquisite and sought after tone woods in the world, twisted Honduran mahogany, sterling and fine silver and whale vertebrae.

Watch as Reuben explains his process of connecting the story of the materials to create a new masterpiece that will be used to tell new stories that will inspire more art.

Joi Creates the Slash Guitar from Unveil Studios on Vimeo.